ARTIST DEVELOPMENT DAY WITH CIMA @ NXNE 2024 EMPOWERING INDEPENDENT ARTISTS FOR SUCCESS

Date: June 13th & 14th Where: It’s Ok: 468 Queen St W, Toronto, ON M5V 2B2

REGISTER HERE

About: CIMA will be programming an Artist Development Day @ NXNE 2024: Empowering Independent Artists for Success, a two-day event designed to elevate your music career during North by Northeast (NXNE). Taking place on June 13th and 14th, this event is open to all NXNE attendees and CIMA members who are passionate about honing their craft and navigating the music industry.

THURSDAY:

3:00 pm Session 1: BUDGETING – MANAGING YOUR INCOME STREAMS 4:00 pm Session 2: ARTIST MARKETING AT ANY BUDGET 5:15pm: End

SESSION 1: BUDGETING – MANAGING YOUR INCOME STREAMS

  Speakers: Joe Bartok (This Is The Deal, Inc., Durham College) As an artist, managing your finances can be a daunting task. In addition to being your own boss, since you’re getting money from a variety of sources, (such as merch sales, gig tickets, royalties, and so on) being a full-time musician almost always means that your income is going to be classified as self-employment income. The million-dollar question is: how can you manage your money when you’re an artist and largely rely on the gig economy? Effective financial management can make or break an artist’s career, as it ensures that their earnings are maximized, expenses are controlled, and long-term financial goals are achieved. This comprehensive session will delve into the key principles and strategies of financial management specifically tailored for musicians. TAKEAWAYS

• Brief and broad understanding of income streams, tax planning and compliance. Avoid legal issues and maximize financial resources.
• Diversify revenue streams by exploring licensing, sponsorships, endorsements, and merchandise sales.
• Financial planning and investment help secure a successful future by setting realistic goals and protecting assets.
• Keep your books organized to understand your business, have a clear system and allow for collaboration

 

SESSION 2: ARTIST MARKETING AT ANY BUDGET

Speaker: Omar Lodge ( When I Grow Up Management) Big budget, small budget – yes, size matters, but it shouldn’t limit your ability to execute an effective marketing campaign. Artists at every level have to learn how to use the tools in their toolbox to make a maximum impact. Hear from music marketing expert, Omar Lodge, about building a targeted approach to marketing spend, asset creation, social strategy, and bringing in brand and media partners to contribute to your campaign. He will share insight on where you should be focusing your energy, and ultimately, how to do the most with whatever you have (which oftentimes isn’t a lot).

FRIDAY:

3:00 pm Session 1: Contract Law – 101 (Taylor Oballa Murray Leyland LLP) 4:00 pm Session 2: Getting paid: The importance of Musical Work Registration. CMRRA in conversation with Peer Music. 5:00-6:00 pm: Mixer

SESSION 1: CONTRACT LAW 101 – UNLOCK THE POWER OF CONTRACTS

Dive into the big, bad legal landscape as it pertains to artists and music professionals, from contracts to safeguarding your creative assets. Join us as we dive into the crucial aspects of contract negotiation and management, designed for creators, performers, and business professionals alike. No matter what stage you are in your career, this event will equip you with the knowledge and tools necessary to navigate the complex world of contracts confidently and effectively.

SESSION 2: GETTING PAID: THE IMPORTANCE OF MUSICAL WORK REGISTRATION. CMRRA IN CONVERSATION WITH PEER MUSIC.

Get paid for your mechanical royalties! What does that mean? Join Marianne Anderson, Publisher Relations Manager at Canadian Musical Reproduction Rights Agency (CMRRA) in conversation with Rachael Clark, Head of Music Administration at peermusic. Discover why musical work registration is crucial for Publishers and Self-Published Songwriters to ensure you are paid. Gain organizational tips, career advice and explore the symbiotic relationship between Collective Management Organizations (CMO) and Publishers. Speakers: Marianne Anderson, Publisher Relations Manager at CMRRA Rachel Clark, Head of Music Administration at peermusic

MIXER 5:00PM

REGISTER HERE