Advocacy

Music’s social, cultural and economic value is enormous. It is a vital, renewable resource that touches everyone in some capacity – Every. Single. Day. – whether they realize it or not. CIMA is loud and clear about the economic impact of music and music companies. We make sure that policymakers, media, and the public understand our cultural and economic contributions. For close to 50 years, CIMA has been at the forefront of the creation of world-renowned programs that invest in Canadian-owned music companies and artists. It's like this: public sector investment in our sector generates private sector investment, hefty tax returns to governments, and spin off effects for local economies. It’s good business and good for business.